All need to be taken into account, and a market research company can be of considerable help. Every business wants to sell more and make more profit, and that is wholly understandable. uk email lists However, the most important thing - particularly in this coronavirus pandemic - is to keep the customers that you have and keep everything ticking over as far as is humanly possible. Certainly, a lot of businesses - mostly retail - are closing for the foreseeable future, and that is understandable.
We have to get through this, and there is going to be a way to go until we do. However, the good news is that we WILL get through it and come out the other side. Some companies may actually profit by increasing prices for supplies that are in demand but in short supply, but whether that is morally acceptable is another matter. With that said, the businesses that will succeed in the longer term are those which start planning ahead now.