A communications agency in the IT market must be permanently updated
However, a communications agency that can identify the most current trends, create an adaptable strategy and implement it, measuring the results and its evolution, has everything it needs to be successful. The prestigious Forbes magazine has identified the most relevant Digital Marketing strategies for the coming months.
1. Google is not God…
According to Forbes, the all-powerful search engine may thailand telegram viral be in decline. The rise of other tools may be an indicator that consumers want new alternatives, including not relying on Google. As always, a marketer at a Communications and Marketing agency must always be one step ahead. Google is just one basket, you don't have to put all your eggs in it.
Additionally, Search Engine Optimization (SEO) can be leveraged on other search engines . It is important that marketers stop placing all their trust in Google and develop new, more direct ways of interacting with their target audience.
2. …but “mobile” might be
It may sound like a cliché, but the importance of mobile search and, consequently, optimization for this type of device is increasingly important. Mobile devices are a mass medium and should therefore be a priority for Digital Marketing specialists at any communications agency.
3. The arrival of social conversions
Much has been said and written about the power of social media. Forbes goes even further, as the prestigious economic magazine emphasizes the importance of social conversions. According to the publication, social media provides a huge opportunity to increase conversion rates and diversify customer access channels.
4. New payment methods on the horizon
communication agencyWith the arrival of new EMV credit cards on the market, online payments and e-commerce stores are set to receive a new boost, as these new cards feature innovative and tighter security mechanisms. The most resourceful marketers at any communications agency will certainly know how to devise ways to educate customers and capitalize on this knowledge.
5. PPC is not dying
Despite the many rumors about the death of PPC (pay-per-click), paid advertising is here to stay. There is clearly a trend towards new paid advertising methods appearing on the market and some more attentive brands have already adopted them.
6. Content creators are needed more than ever
There is an increasing need for good content creators, especially writers, voice-over artists, podcasters and video producers. However, it is necessary to find writers and content producers or copywriters who know the niche market they are writing for. This is essential in specific sectors, such as information technology. And that is why it is so important to be able to count on a communications agency specialized in this market .
7. Google's algorithm will change again and again
Google's search algorithm is changing, which means that the criteria that define which websites will be at the top of search results will also change. But it's important to remember that, in addition to Google's algorithm, you also need to consider Facebook and Bing's algorithms.