Below is my presentation, which covers the perspective I come from and why I'm so risk-averse as well as strategies I recommend to capture value from investing in link acquisition campaigns: Pubcon 2009 Paid Links Not surprisingly I had a lot of people talk to me (and email me) after the presentation and express some really valuable opinions and questions. The presentations started late due to a misfunctioning projector, meaning there was no time for formal Q+A. I thought I'd take the opportunity in this post to address some of those missed questions.
What about hyper-competitive industries? Becaus taiwan email list e of my distaste for risk of any kind when it comes to Google's webspam team, my answer is consistent - no. I don't ever suggest that businesses buy links from brokers or in the form of link ads that carry the primary intent of boosting a site's ranking. To be fair, many of my colleagues who practice SEO in competitive industries (dating, gaming, pharmaceutical, real estate, e-commerce, etc.
Don't agree and do engage in buying links to boost their rank. I even know folks at Fortune 500s who use link brokers successfully for specific pages and targeted keywords (this group is probably in the lowest risk category). Despite these examples and my respect for my colleagues, whenever I'm asked, I'm going to give the same reply - it's my belief that in the long run, your money will be better spent on link acquisition that runs no risk of being flagged as manipulative by Google.
Do you ever recommend link buying for any site
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