Its acronym stands for User Experience , user experience if we translate it into Spanish.
Nielsen Norman Group , a leading consultancy in the sector, defines it as:
User experience encompasses all aspects of end-user interaction with the company, its services and its products.
— Nielsen Norman Group
One of the most common confusions is to think that UX and usability are the same thing, however, usability is only a small part of the user experience.
Applied to the web environment, Peter Morville defined 7 facets on which UX analysis should be based:
Useful.
Usable.
Desirable.
Findable.
Accessible.
Credible.
Valuable.
But as we saw in the definition of UX, it not only applies to the web environment, code phone number philippines but we must think about it whenever we are designing any service, system or product.
Now that we know what UX is, how about we understand what its value is?
Facts and figures to support user experience in marketing
Talking about marketing is not just about thinking about strategies, you also have to do numbers, talk about conversion, sales and, above all, profits.
If we remember the 7 facets of UX, we will see that they are closely linked to the field of marketing.
For example: for a site to be findable it has to be well positioned and linked to terms that define it correctly.
If a site is useful , it will achieve a greater number of conversions, which could range from obtaining a lead, to consuming content or making a sale.
Having a desirable , credible and valuable product will make our brand also be perceived as such and, being optimistic, our users will become promoters of it.
In short, we could “measure” the improvement of the user experience based on a long list of objectives: reducing the bounce rate, increasing ROI, improving NPS, optimizing conversion, etc.
In this article , designer Jozef Toth mentions 13 real data that support the importance of improving UX.