Registering your business on Google My Business increases the chances of customers discovering your services and products. Furthermore, according to Google itself, “verified businesses are twice as likely to be considered reputable by users”. This feature becomes even more important when we are talking about local businesses.
Imagine the following situation: you own a restaurant and a user nearby searches for this term on Google. All businesses registered on Google My Business in this category will appear to the user. If your business is not on the list, it simply does not exist for this user.
Top reasons to use Google My Business
We have already talked about some advantages of having your company registered on this platform, but there are still many others that sometimes go unnoticed by local business owners.
Local SEO (Search Engine Optimization)
Most local business owners do not see the need to create a website or carry out Digital Marketing campaigns with relevant content. Most of these companies do this due to a lack of capital or necessary knowledge.
With Google My Business, you can work on the SEO of local businesses, making your company be found in Google searches that are associated with your market niche.
Well-crafted descriptions, links to existing social networks and recent photos of the location can attract more and more visitors to your business.
If your competitors are already using Google My Business , they are probably attracting users who could saudi arabia number potentially become your customers. By setting it up well, you can make your local business more relevant and outperform your competition.
Improve the relationship between your company and your customer
Research shows that approximately 85% of customers prefer to trust reviews from strangers rather than recommendations from people close to them. In other words, if your business has positive reviews, you will have a better chance of creating a connection and loyalty with your customers, in addition to increasing the chances of your company attracting new customers.
Don’t forget that it’s extremely important to respond to all reviews. This shows that your company cares about your customers’ opinions.
Have metrics at any time
By using Google My Business, your company will have access to various metrics in real time, such as the number of views, phone calls, website visits, route requests, among others. With this data, you will be able to make plans focusing on negative points and fully understand the behavior of your audience.
Are you interested in this topic, but don't know how to have your company on Google My Business? Contact us , or leave your question in the comments.
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