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Hubspot is a great example of contextual CTAs that differ in each article and engage readers by providing “upgrades” to the article content: There are many more content-based B2B lead generation strategies, but contextual CTAs work in e-commerce and retail as well. HomeDepot is another prime example of including contextual CTAs (and automating them). They always show related products right next to each of their guides. Not only are these products actually helpful for following the tutorial and solving the searcher’s problem, they also create the right expectation that this content has a business behind it: Look at your blog and open any individual article.


from that blog to follow the sales funnel? email lists uk You may also want to set up a heat-map and button click tracking to better understand what your blog readers interact with on your blog post. Step 3: Revive lost rankings An important reminder: Blogs inevitably lose rankings. The essence of any blog is that the more content you add, the further your older content is moving down the archive, away from the home page.




And gradually, but inevitably, that content is going to lose rankings. Thus, checking your blog’s traffic and rankings should be done regularly because blogs tend to lose rankings over time. You can do that using the same tools. Search Console has a “Compare” option allowing you to see pages losing clicks… Click the “Click difference” header twice to sort by pages that lost the most clicks. You can only go as far as 16 months back, though.