confirmation of essential emailsSubscription confirmation emails are among the essential emails in any Marketing Automation strategy.
Double opt-in is essential in email marketing. Only in this way can you guarantee that your database is made up of contacts who really want to receive your communications. It is a highly effective technique to improve thailand mobile database the quality of your email strategy and to avoid spam .
that the subscriber must confirm for the second time that he wants to be part of your contact list:
First of all, confirmation will take place when the user fills out the form on your landing page.
Next, you'll need to click on the link you receive in the first of your essential marketing automation emails. The confirmation email .
This is the first step to making your strategy work. This way, you will not only be able to build a quality contact list, but you will also have a high level of data protection.
2.- The welcome email
Marketing Automation strategies are characterized by ensuring that your brand is present at each stage of the customer's conversion funnel . From their arrival at the company to the post-sale phase . However, welcome emails are crucial to making a good first impression.
There are many types of messages. Some are so powerful that they manage to win over subscribers . There are also those aimed at generating conversions or those that manage to reinforce engagement with the brand from the first contact.
In addition, these pieces become essential emails because they allow you to segment users from the very beginning.
Also, keep in mind that the welcome email is the only email users expect, so it is almost guaranteed that they will read it carefully.
3.- Congratulations
Greetings essential emailsAnother essential email for a Marketing Automation strategy is birthday or anniversary greetings with the brand. In fact, they are especially recommended for building user loyalty.
Keep in mind that this type of message is successful in reaching the recipient because it does not include commercial information. It is content in which the company shows that it cares about its customers and tries to pamper them in the best way possible. A simple congratulation at the right time shows the user that they are valuable to the brand and are not only loved for their sales, but for who they are.
This, in addition to reinforcing brand awareness, creates a special bond with the subscriber.
In addition, to make the greeting complete, this type of message is usually accompanied by a gift . Usually, it is a discount or a unique and personalized code so that the client can experience a unique experience that day. It is something personal that the user appreciates.
4.- Congratulations on special dates
special dates essential emailsNew Year, Christmas, Valentine's Day... Any excuse is good to give your subscribers a shout out and share your greetings with them.
These messages are just as important as birthday greetings, brand anniversaries, etc. They are key to retaining subscribers, building loyalty, and inviting them to generate sales from time to time. Ideally, these types of messages should also be accompanied by a discount code.
5.- Emails with your blog updates
blog essential emailsSales are not only achieved by constantly sending promotional emails. In fact, with this type of practice you will only saturate users.
One of the essential emails that cannot be missing in a Marketing Automation strategy is the newsletter . While it is true that newsletters need a little more attention and preparation to be launched, there are certain " movements " that can be automated so that they are launched without you having to be there.
For example, updates to your blog , as is done periodically with MDirector with the best posts. In this way, you will be able to educate your subscribers and they will appreciate receiving valuable information that teaches them new things.