Quality content is essential for Outbound and Inbound Marketing
Successful Combinations of Inbound and Outbound Marketing
Sponsored Posts
Lead Nurturing
Email Marketing
To learn more about Outbound and Inbound Marketing, schedule a meeting with us.
Quality content is essential for Outbound and Inbound Marketing
Content is king in any Inbound Marketing effort, that’s a given. It’s not possible to carry out effective Inbound Marketing actions without valuable content for the target audience, whether on blogs, landing pages or other media; therefore, take into account some interesting facts:
Companies that invest in a blog where they regularly publish original content have 13 times more ROI, according to data from Hubspot .
Several studies indicate that a blog increases the number of visitors to a website by 55%.
The more frequently you post to your blog (up to a germany business mailing list certain limit), the more traffic and leads you will get.
Even if you follow these steps, it doesn’t mean you’ll achieve your marketing goals overnight. Sometimes – and this is very common in the B2B technology market – you need more than just excellent search engine rankings.
Successful Combinations of Inbound and Outbound Marketing
Sponsored Posts
This is where Outbound Marketing actions come in , such as sponsored posts on social media. This is one of the most effective ways to reach a wider and more qualified audience and to attract new visitors – who will then be converted into leads.
Lead Nurturing
When someone downloads your eBook or signs up for a webinar, they need to know what comes next. Inbound Marketing best practices advise that you engage your lead in a lead nurturing sequence. This is the perfect time to combine an outbound marketing action, such as sending a surprise in the mail. A package with a clever message can make all the difference at this stage.
Email Marketing
Some experts argue that email marketing can be considered inbound or outbound. Inbound is when it is sent to subscriber lists and outbound is when it is sent to externally acquired contact lists. Although this type of email marketing is not recommended in Inbound Marketing, it may be appropriate in some situations.
But if you don't have quality content specifically targeted at your audience, your list won't be of much use. Another factor to keep in mind if you decide to purchase one of these lists is that the smaller and more qualified it is, the better. Don't forget that large lists put your email address in a position to be considered spam and end up on the domain "blacklist".
These are three examples of good combinations of Outbound and Inbound Marketing tools, with effective results.
To learn more about Outbound and Inbound Marketing, schedule a meeting with us.