In other words, they have the opportunity to choose

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However, with this new version, when a user attempts to make a video post on Instagram, they will get a notification saying “video posts are now shared as reels”. What does this mean? First, you won’t be able to share the video with your followers only. Other people can create a remix with your reel (if you have the correct settings in place) Anyone can discover your video and use your original audio (which sounds great for original content creators that want to reach a broader audience) If these changes are implemented, it will be a risky decision indeed.


However, let’s start by saying that now users can’t post anything that’s not a still image download free usa email database without being lost in an abyss of reels. And this is not the only change Instagram is testing out. Instagram changes over 2022 During the past months, Instagram had been testing new functions in an attempt to compete with the king of the short video format, TikTok. They want to make videos as simple as possible to discover and create. But, with all these changes, this platform is becoming oddly similar to its competitor.



Is this an attempt to replicate the formula that caused the explosive growth of TikTok? It seems so. Adam Mosseri – Head of Instagram – claimed that what made Instagram so famous, is no longer what they are: a square photo sharing app. The company is now focusing on four key areas: Creators, Video, Shopping, and Messaging. In February this year they shut down IGTV, and during the rest of 2022 they have been testing functions like: Changing the layout with full-screen vertical home feeds Changing its ranking algorithm to benefit original content And soon, the possibility of posting 60 second-videos on Stories.