You may wonder why and find a way to get it back.
You may even discover that you are not interested in that type of contact and/or that you have activated a growth strategy that attracts a segment that you do not want behind the investment denmark number for whatsapp of a budget!
Database retention rate
To monitor the retention of your marketing initiatives you will need to consider some metrics such as the Customer Value over time ( Lifetime Value - LTV ) and the percentage of their retention in activity ( Retention Rate - RR ).
If you have a young database, it is likely that you do not have a satisfactory history or that you still have few subscriptions to your offers to calculate these metrics. In this case, you could use the data from your email marketing campaigns to identify indicatively the average spending of your customers and the frequency of purchase/renewal.
For example, you could check in a specific period of time how many people have repeatedly clicked on your DEM (direct email marketing).
If you sent one campaign per week over a three-month period and repeat contacts clicked on the first six emails but not the subsequent ones, you can assume that your retention rate (RR) is on average 45 days.
Through an analysis of your database and the access points to your initiatives, you can plan post-sale strategies, surveys to understand customer satisfaction, loyalty programs, profiling surveys , activation of new products/features (technological innovation) and user reactivation.
If your average retention forecast for a contact is 45 days, as in the previous example, you could implement a series of automated emails that guide them to convert by day forty-five.
To activate this workflow you should apply a filter to your database that monitors who has not converted within a certain period of time and automatically sends sequential content that demonstrates the features of your service and presents some case studies.
Beyond the forty-fifth day, it would be appropriate to activate another automatic scenario that incentivizes those who have not interacted to reactivate or perhaps send a survey to probe the reasons why there was no conversion.
As you can imagine, the communication for each identified segment will have to be studied in detail and contextualized to the access point made.
What channels does your traffic come from?
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