Before making a purchase decision, most people (at least 70%, according to Mintel) prefer to read reviews from real people first. That’s why it’s important to include so-called “social proof” on your website that a given product or service actually has the characteristics stated in the description.
Statistics collected by Reevoo show that having reviews can increase conversion by almost 5%, and overall sales by as much as 18%. Meanwhile, some companies “forget” to place a block with feedback from their customers on their website, and this is a serious flaw that affects sales.
Of course, if the reviews are written as if they were a template or they are mexico phone number lookup obviously untrue, then they will not be of any use either – clients may feel deceived and lose trust in the site forever.
9. Problems with the site's condition
While navigating the site, the user may lose contact with it and, as a result, leave it without performing the target action. This usually happens when adding a product they like to the cart, placing an order, or switching between pages. The user suddenly stops seeing whether pressing the button led to any result (whether they managed to add the product to the cart, arrange delivery, load the page, etc.).