To, much like you said, have those people

[sumonasumonakha]

Their target audience, discover them. So, thank you so much and you know, we’ve seen the evolution of digital content, right? Throughout the years it’s gone from long text to static images then videos and audios and now, you know, we’re in Instagram, TikTok, Reels, and YouTube. How do you see brands evolving as content evolves? Brianna: Yeah, this is interesting because obviously there is a significant trend where it’s saying long-form content is slowly dying and it’s going to be more of a short form content.


I actually don’t fully believe that. I do believe that we’re seeing a significant trend of the demand for french email address list short form content, but I don’t think long form content is just going to die out and everything is going to be 15 to 30 second videos. There’s a reason why TikTok started at 15 second videos and now I think you can do three minutes, right? It’s like trying to find the balance. I think short form video content messages are fun, they’re interactive, they can be more relatable, they’re engaging.



But, they also are hard to send a message. It’s really hard. It’s a difference between, “here’s my elevator pitch”, “here’s my 30 second elevator pitch” and then that gets you interested and then “here’s my book about me”. I think the quick videos are the entrance of “here’s who I am”. Here’s a taste. Here’s a snippet, but then come through the door and realize that there’s more about me than just these quick hits. I think that short form videos or short form content, especially for brands, are going to be “how do I get you the information, or the messaging to you, as fast and quickly as possible so I get you interested?” Then, I keep you with the longer form, high authority, more vulnerable type of content and messaging.