The same goes for your SEO campaigns. Find high-performing keywords that drive traffic to your site and consider optimizing some of your PPC campaigns for them. It’s also a good idea to look at keywords that you’re struggling to rank for but that you think could be crucial to you, and use those PPC campaigns to rank for them.
You can take a look at your Google Analytics reports to thailand number for whatsapp see which keywords are driving high-value traffic to your site. To find this report, click on "Acquisition," then "Campaigns," and then "Organic Keywords."
If you want to know which keywords your competitors are ranking for both organically and paidly at the same time, the Keyword Gap tool will be a great help. Enter your competitor's domain, select Organic Keywords and Paid Keywords and choose "common keywords". What you will get is the list of keywords that your competition considers essential and you can test them for your campaigns.
organic and paid keywords with which the competition positions itself on the first page
Pro Tip: Use advanced filters to sort organic positions (ex: include -> *competitor domain* -> less than 11) to ensure your competitor ranks organically on the first page.
Brand keywords can be a double-edged sword. Optimizing for these keywords and not others could cause you to miss out on connecting with people who haven’t heard of you yet. On the other hand, you don’t want to leave those keywords at the mercy of your competition.
From this perspective, there may be a great opportunity to jump in and bid on your competitor's brand keywords, potentially leveraging their brand awareness to your advantage , especially in PPC campaigns.
Branded keywords can be used to protect your brand or to attack competitors, but you need to use them correctly.