GDP driven by digitally transformed and other enterprises worldwide from 2018 to 2023
The mistake that many organizations make in their dig usa number list ital transformation according to Brian Corish, Managing Director at Accenture Interactive in our recent webinar is that they make too many changes at once.
“If you think about digital transformation, the companies that are the best artists are those that pick a point in the customer journey and transform that. They pick one part that they know they can create competitive differentiation and double down and over-invest.”
So for your company, think about the most important area to focus on first and set realistic milestones that will help you reach organizational objectives. This could be improving the customer purchase experience, improving sales and marketing alignment or looking to improve in-house digital skills through a training program.
Check out ou
r case studies if you’re looking for some great examples of digital transformation with global brands.
1) Identify your mindset and skills gap
Digital is not an add-on to your business, it’s now a requisite and that thinking needs to feed from the top