Obviously, the more the brand is known, the better poland phone number the results will be. With this I do not want to dismantle small e-commerce: on the contrary, this post is mainly aimed at low-budget situations and where the brand is building its online presence.
Open your eyes
Before I break down the strategy and structure of the campaigns, I would like to point out some fundamental considerations, often not considered and underestimated. Let's get started!
tips for planning black friday ads
Keep an eye on your calendar
Black Friday always falls at the end of November, but some years (like this 2019) we are very close to December. Consider that Cyber Monday (which usually closes Black Week) this year is on December 2nd. We are really already in Christmas mode and Black Week definitely influences purchases.
Friction effect
Everyone knows Black Friday. Since the end of October, we can see drops and preparations for purchases in view of this extraordinary event. People in this phase observe and we must bring them closer to the products, and then aim for the sale.
It's a unique event of the year
We can consider Black Friday the most important commercial event of the year. Of course, there is also Christmas, Easter, Sales, etc. But nothing is like Black Friday, remember that. For this reason you should celebrate it with something truly unique, extraordinary, unrepeatable . If instead you fall back on banal discounts, reused and not unique throughout the year, you understand well that people will find better offers elsewhere and/or will not perceive the discount as a real opportunity.
Simple Discount
Simplify. Don't make discounts impossible and tortuous to understand. For this occasion, try to be more direct, immediate and aim for conversion. People will already be stressed by hundreds of ads and listings, if you really want to get noticed you have to do it big.