between data, information, knowledge, and wisdom. Each building block is a step towards answering different questions about data collection and adding value to it. You can answer questions like, where are m australia email address list y sales likely to come from next year or who are my top customers? The more data that can be enriched with meaning and context, the more knowledge and insights can be extracted.
What role does each of the steps play? Let's look at each of them in turn and then at the tools applicable to each.
Data
This step on the pyramid refers to the collection of discreet facts about events in the form of numbers, characters, and specific or relative values that an o
rganization can gather. Essentially, this is every piece of data that is being captured, known as raw data.
The key activities to be performed at this stage are:
Identifying a reliable source to get data
Archiving and deleting irrelevant data