This last question is no longer a utopia, thanks to neuromarketing the most intimate secrets of the user can be revealed.
Neuromarketing is a new discipline that seeks to influence consumer behavior in the purchasing process. To do so, it uses neuroscience techniques and systems, with the aim of not only observing, but also measuring the brain's reactions to different stimuli in order to understand the consumer.
Does it work? Companies like canada phone number list Apple and Starbucks base a significant part of their marketing and advertising campaigns on the valuable information offered by Neuromarketing techniques, significantly increasing performance and sales.
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Future of neuromarketing
Neuromarketing is a new trend and as such it must be adapted to the current working system of companies.
Although this is not an unknown trend, various aspects of its methodology still need to be clarified, including the cost of the analysis techniques and guarantees against possible bad practices and misuse, ensuring the confidentiality and privacy of the results.
However, neuromarketing techniques provide valuable and unique information that is fully connected and related to any ERP or Big Data system . Thus, a solid and effective relationship is established that shows the way to new marketing trends.
Another important factor that places neuromarketing as a basis for the future in this sector is that the data provided by neuromarketing techniques are necessary to develop more accessible and effective marketing campaigns.
According to various studies, 95% of purchasing decisions are made unconsciously, while 90% of marketing actions are directed at the conscious part of the brain. In addition, 80% of information is processed by the emotional part of the brain.
With all this, it is established that each marketing campaign must begin by capturing the consumer's attention through creativity, and then include emotions as a resource. This formula works!
Neuromarketing has no future, it is the future.
Neuromarketing trends for 2024
Neuromarketing is a system that is growing and evolving, and as in all evolution, changes, improvements and trends are proposed to achieve greater effectiveness and versatility in marketing strategies.
Let's look at some of the main neuromarketing trends that are expected for 2024.
1. Reduction in the cost of techniques
We pointed out at the beginning of the article that one of the stones to polish is the high cost of some analysis techniques, not in vain, they are all related to neuroscience: electromyography (EMG), magnetoencephalography (MEG), Implicit Association Test, facial recognition of emotions, Eye-Tracking.
One of the main trends is to reduce the cost of these techniques. To do this, it is now possible to find small software or wearable components (for example, biosensors) that allow a study and analysis of consumer emotions.