It needs to be in line with their values and interests, as well as directly address their problems france companies email list and concerns. To be relevant, t must suit the audience’s interests, and be produced by accessible creators. According to the same Google survey, 80% of people are more open to branded content when they relate to it in some way. Good content is also easy for consumers to relate to, so creators should always aim to be approachable and personable. 2. Good content affects people Think back to the last really incredible piece of online content you read.
Chances are it helped you learn how to do something new, showed you a new way to look at the world, or really got you thinking. People want content that teaches, shows new perspectives, and changes people’s perceptions positively towards something. That’s what Google wants from your content: to make an impact on your audience. That’s what your audience wants out of the content experiences you give them, as well – to have an influence on them and leave them better off than they were before they read it.