The fun part here is that we can work at the audit level with both what is there and what is not there.
That is, we can list all URLs that have a feature or all URLs that do not have a feature.
This will allow us to create a list of URLs that we need to work on to arrive at specific solutions.
Although it may seem simple, it is something that has a great advantage from a solutions department.
Going URL by URL solving a multitude of errors is not the same as being able to, for example, apply a strategy that determines the order of priorities to solve in a project and solve all the problems of a type on a list of URLs.
This way, you can be much more productive when troubleshooting domain errors.
Statistics
In this section of the tool we can see statistics of everything we need to improve in our domain so that Google can better understand its content.
This is useful information that we need to take from our domain and, above all, from our most direct competitors so that we can better understand how their SEO strategy works in these aspects.
Remember that not everything is about what we do, we must also be aware of what our competition does to be above us.
We can have these statistics in either list or graphical format.
SEO Audit - List Format Statistics
SEO Audit - Statistics in graphic format
Whether in list or graphic format, we will be able to analyze the following number code philippines information about a domain:
Marked
Markup is a way of telling Google what our content is about, which will help us rank higher in the results.
It is used for the simple fact that it increases the semantics of our domain compared to Google.
in a domain but it is something we should aim for over time.
Not having it resolved, especially in important points such as the localization part for local businesses, the blog for news systems or whose SEO strategy is influenced by a content or e-commerce strategy for its products , can become a real problem with a solution that only requires hours of a programmer under the guidance of an SEO with a strategy.
In this case, it shows us information about different markups, but we must not forget that data markup deserves an article as long as this one, because there is a lot to learn about it and each business model can take advantage of it in a different way than its competition.
Schema.org : we can find formats for a multitude of elements, from an event to a medicine.
Twitter Cards: used so that when the URL is shared on Twitter, the tweet has a specific data structure; which will allow it to be displayed correctly (if we have it properly configured) on this social network.
Open Graph: This is the markup used for both social networks and Wordpress CMS. It is not one of my favorites, but if it is effective in a basic strategy, it is better than nothing.
Microformats: This is another way to do the same thing with many interesting options.