Social media messaging and interaction
Blogs and free downloadable assets
Webinars or podcasts
Customer reviews or user-generated content
By reviewing the goals, content, and interactions of your competitors, you’ll learn more about their audience. This will help you develop tactics that differentiate you from the pack.
Apply the 4 Ps of marketing
The full marketing mix is crucial to any digital marketing strategy. It will help you to analyze your competitor’s marketing tactics to gain insights into your activities.
Product - What are they selling? What do customers like about their product or service? What makes it a successful product or service? What features or product(s) does their product have over mine?
Price - What price model do they use? Is it a one-off payment or subscription-based? What makes the price point attractive?
Promotion - How do they promote their brand and offerings? What digital channels are they most active in promoting? What tactics do they use to promote?
Place - Where do they sell? Are they active online or do they have brick-and-mortar stores or branches?