However, creating the first ridiculous Apple logo is a typical mistake of most modern companies. Small startups usually have a very limited advertising budget. To avoid additional expenses, they, unfortunately, entrust the creation of identity to the “wrong person”: not a professional developer, but just someone who can stick something cute. Free online services for creating similar logos certainly “help” them in this.
Consider the Great Lakes Golf logo. Someone must have spent a lot of time and effort to squeeze so many elements into it. The result is a jumble of details, and as you can imagine, it’s impossible to shrink such a logo down to a high standard. Now consider the Skype logo: casual, clean, and easy to remember. It will look japan whatsapp number list good anywhere and will easily shrink down for the small spaces of mobile devices.
adaptive logos_002
The human eye can clearly discern the complex elements of the Great Lakes Golf identity at the full width of the screen. But reduce it to 50%, and it’s barely legible, everything blending into incomprehensible pixels. The Skype logo, on the other hand, scales beautifully. And if space is at a premium, it’s flexible enough to simply strip out the excess.
We've shown a concrete example of how you can succeed when you have the trump card of a clean shape and a versatile design. The Great Lakes Golf logo may have served its original purpose. However, in the context of an adaptive environment, its inability to scale is glaring.
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Response from tech companies
Logo for the site at FACEBOOK
Today, people access the Internet mainly via a mobile device. To comply with responsive design for mobile applications, more and more IT companies are taking the path of simplifying their logos.
Facebook, for example, removed the blue line under the “F” icon. And in 2015, designers simplified the font itself, removing the ascender on the lowercase “a” and replacing it with a simple, rounded version. By the way, don’t miss our article on the importance of an original or adapted font in creating logos. The rest of the letters were also reduced and improved. At first glance, these changes may seem extremely minor, but there was a serious reason for them. Facebook changed the logo so that it would look better on mobile screens.
Facebook Restyling
"This is definitely an important innovation. Much more significant than the new letter "a". It is a response to the popularization of mobile gadgets," - Howard Belk, executive director and leading creative director of a major branding agency.
SPOTIFY Identity
Spotify originally had a fun logo with a slight wave effect that would immediately “eat up” if it were scaled down. In 2013, it was redesigned and simplified to the black font and green icon we’re so used to. Then it became just a solid green. The question arose: why would Spotify fix something that wasn’t broken? But the change was part of a larger rebranding effort by the company , driven by the search for a flexible display on mobile platforms.
Spotify Brand Restyling