The first, most logical, is obviously the quantitative one . During the keyword researching phase we get the average search volumes of the words, so we know how often users search for certain services, products or information. This allows us to understand if there is a sufficiently high demand to allow us a sufficient number of sales to reach our business goals.
This data is also very useful for those who do numbers in saudi arabia affiliate marketing . Through the average monthly search volume it is possible to make some projections to understand how much you could earn through the sponsorship of certain products.
Among the most interesting data are certainly the qualitative ones, that is, those that allow us to understand certain specifics of the market with respect to the product/service that we or our client want to sell/offer.
Leaving aside the parameters that various tools use to indicate the difficulty of positioning for a specific keyword, by studying the SERP we can understand who our competitors are , look at the quality of their sites and draw our own assessments regarding the real difficulty we have to face to compete on those queries.
advanced keyword research - alvise canal book
If we run a small business with a very limited budget, perhaps without the possibility of starting link building campaigns, it becomes senseless to compete for queries dominated by industry leaders. As I wrote in my book, however, we can always use keyword research to identify more uncovered market niches or specific micro-product categories that can allow us to obtain good results in terms of sales.