As Google is the largest search engine in the world, providing a good user experience is not email list france an optional strategy for the company, on the contrary, it will always be a priority in its changes. Thus, with the launch of this center, advertisers will need to be increasingly concerned with the relevance of their ads. Promoting a good user experience and performing good segmentations in your campaigns will be crucial factors in achieving success with this traffic acquisition channel. In addition, the user will have the option to see “who paid for this ad”, an unprecedented possibility that further reinforces the importance of branding for companies.
How can brands be prepared for that? This change strengthens the idea that brands must strive to be more and more relevant – if your business doesn’t have a solid relationship with your audience, they just won’t put your brand in their ad preferences. This will make it difficult for your ads to “just show up” to the audience, as the audience will have the power to decide whether they want to see you or not. And this is a very important point when we talk about marketing strategies.