Something that generates a lot of envy among most small business owners, since it is normal for content to be integrated within the marketing department or, if you push me, outsourced.
If you are seriously considering creating your own content department, you should know who is who and what you can expect from this important decision.
You will also need to pay attention to how to organize the workflows and responsibilities of each participant.
Content, the paradox of the Internet
We could call content the new paradox of the Internet.
We keep hearing how effective it is, while at the same time, only a small portion of companies that create content are satisfied with the results obtained.
What the hell is going on?
Simple: There is a lot of junk content being created and true creative talent is only available to a select few.
Regarding the first, 3 million new italy phone number posts are created every day from more than 300 million registered domains, making content a monstrous machine that never stops.
Much of this content could be classified as “trash” because it is of little relevance or because it is aimed at conspiracy theorists with a tiny audience.
Regarding the second point, in contrast to this low-quality content, content that does respond to the needs of the audience, whether to inform, entertain or disseminate, is becoming increasingly important.
Among marketing professionals who are taking content generation seriously, the need for figures such as blog editors or strategists who know how to make editorial decisions and not just purely marketing ones is beginning to gain greater importance.
Where is that talent? The bad news of the day is that it is in short supply.
According to the theory of someone who knows a bit about creative talent in content, Jay Acunzo , said talent is in a critical phase.
Creative talent in content marketing
At the top of this illustrative chart are a few professionals, who tend to jump from one great position to another, precisely because of the scarcity of talent and the great need for it in the industry.
At the bottom, there is a large group of content professionals, with much less experience (and years) who are still a long way from being able to sit at the table of the elders.
For Acunzo, the real challenge in finding talent in this industry is to train those at the bottom so that they can reach, if not the older table, at least that of the teenagers.