The Threads platform is in many

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ways like the platform formerly known as X (which is now simply named ‘X’) in terms of feel and functionality. However, one of the key differences is that it’s decentralized. This means that rather than being regulated by one central entity, users can take charge of their privacy settings as well as the way they view, create, and interact with the content on their feed. A sor apex usa whatsapp number cial media platform fit for the age of the Metaverse, Threads gives creators as well as personal users complete autonomy over what they create, and consume.

Since Elon Musk acquired X, and we’re still figuring out how the platform will change, droves of users are flocking to Threads as a better alternative.

Read: Our ultimate guide to AI in digital marketing to get ahead of the pack in the age of the Metaverse.

Who is Using Threads?
So far, Threads appears to attract users from a fairly broad range of demographics. However, there’s a bit of a skew when it comes to gender. In fact, according to one study, around 68% of users are male and 32% are females.








What’s also striking is that while users from all key user demographics use Threads, the bulk of the platform’s user base are Gen Zers.

96% of the platform’s users also frequently use the Meta-owned Instagram (which is a given, really), with 80% also being highly engaged on WhatsApp.

Threads has shown to be particularly popular in India, Brazil, Mexico, Japan, and the UK. With the platform finally opening up to EU countries in December 2023, a market of almost half a billion was newly available, with the plat