The results are palpable in their campaigns

[sumonasumonakha]

I already spoke here in another article about Generation Twitch (which I also strongly recommend you read to understand more about the people on the platform — and how to work with them). If your brand wants to achieve audiences like Gen Z and/or the gaming community, you should definitely think about investing in Twitch. To help you with the practical stuff, here are some final tips for you: Choose products that make sense for the audience Let me give you some examples: If your brand is in the food industry, it might be a good idea to build a campaign with streamers trying out your product while playing games or chatting with their followers.


Or, if you have a brand that manufactures computers, how about showing how email list uka game like Fortnite, League of Legends, or Genshin Impact can run well on your computers and devices? Consider building your own channel As I showed before, some brands have their own channels on the platform. Choose a face for your brand and make content! Playing video games, chatting, or even following a championship while talking about your own products. Same content, beyond Twitch Last week, Twitch announced that it’s ending its exclusivity agreement that denied partners the ability to stream on other services.



That means that partner streamers are now able to stream on YouTube, Facebook Live, and other platforms — and, for you as a brand and marketer, it means more places to achieve broader audiences with the same creator and content. Take advantage of Twitch and all the reach it can have to help your brand grow more and more. Already thinking about what to do? I hope your head is already buzzing with ideas! And, if you want to continue to be updated with Marketing trends, I strongly suggest that you subscribe to The Beat, Rock Content’s interactive newsletter.