The key is customization : a study reveals that 54% of Generation Z, 52% of Millennials, 48% of Generation X and 40% of Baby Boomers consider customization essential to their loyalty.
So, if you are looking to cultivate customer loyalty, there is no choice: you must improve your loyalty program – and the loyalty card is an essential component in this process.
Summary
Loyalty cards increase whatsapp korean number customer satisfaction by providing discounts and exclusive experiences, enhance the company's corporate image, increase sales by stimulating repeat purchases, encourage brand recommendation and strengthen customer relationships. In addition, they offer valuable information on purchasing behavior, which can be used to adjust marketing strategies.
To implement an effective loyalty card, it is essential to define clear objectives, understand customer motivations, choose an attractive name, design a striking visual identity and, finally, evaluate and adjust the program based on the results obtained.
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In this article you will learn:
What is the loyalty card?
Types of loyalty cards
How does the loyalty card work?
7 advantages of offering a loyalty card
Examples of loyalty cards
How to make loyalty cards: step by step
What is the loyalty card?
Loyalty cards are physical or virtual tools that offer benefits to customers when they purchase products from a specific company. These cards, which can be discount, points, gift or premium cards, are designed to cultivate customer loyalty.
The loyalty card is free and allows the customer to accumulate points for each purchase they make. The user can use these points to make purchases with discounts from the company or from associated brands.
Due to its high degree of personalization, the loyalty card positively impacts the customer experience and also contributes to increasing sales. Using it creates a win-win relationship.
In fact, in a study by Virtual Incentives , 56% of consumers said that receiving a personalized incentive would improve brand consideration and make them more likely to purchase from the brand.
If you are concerned about how to increase sales in your company and encourage customer loyalty, we recommend reading: How to increase sales: strategies that work even in times of crisis .
Types of loyalty cards
1. Discount cards
They are used to offer discounts on certain products to repeat users. This discount can occur at the time of using the card or be recorded to be applied during the next purchase, which is a clear incentive for the customer to return.
2. Point cards