36 % of Gen Z and 22% of millennials prefer to search for brands on social media rather than through search engines, according to a Hubspot analysis .
In fact, over the last five years, and particularly during the COVID pandemic, we have seen an increasingly sharp shift of audiences from search engines and websites to social networks , which has caused SEO on websites to lose relevance in a content marketing strategy in favor of social networks.
The good news is that you can also do SEO on social media. It's philippines whatsapp number example called social SEO and it's very effective in helping brands rank . So let's take a look at what Social SEO is and some strategies to develop it effectively.
What is Social SEO?
SEO is a positioning strategy that until now has mainly served to place a website or blog in the first search results of Internet browsers, by including keywords (or long tail keywords) in the texts.
This has certainly been a resource that has proven to be very effective in driving traffic to a website. However, social media is transforming the digital landscape , and these changes have also affected SEO.
A new trend is currently gaining importance: Social SEO , which refers to the practice of transferring traditional SEO tactics to social networks.
This type of SEO arises from the need to reach an audience that is increasingly moving away from searching through Internet search engines , to browse and search for their favorite brands directly from social networks.
As a result, any brand that wants to consolidate its presence in the digital environment must currently design an effective Social SEO strategy.
What exactly is Social SEO?
Social SEO is about designing a strategy to include keywords in social media posts , as well as in alt texts and closed captions to help people browsing social platforms easily find your content.
Although social networks are not browsers, they do contain search engines and users have transferred their search habits from browsers such as Google or Firefox to social networks such as Twitter, Instagram or TikTok.
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How to carry out social SEO?
Keyword research will allow us to investigate the keywords that will define our SEO strategy.
Following these steps will help you better position your content on social media and make it easier for users to locate your brand: