Page 1 of 1

Designing step emails takes time and effort

Posted: Wed Jan 29, 2025 4:47 am
by rifathasann
In the past, the general practice for improving the effectiveness of LPs was to repeatedly conduct A/B tests to measure and verify their effectiveness. However, by adopting the idea of ​​One to One marketing, it is now possible to display individual LPs that fit the attributes and needs of each customer. Personalization, such as switching the LP displayed according to the keywords used at the time of search, can also lead to improved purchase rates. For potential customers, there is also the benefit of being able to easily grasp the information they want to know and information related to the products and services they are looking for.


An example of one-to-one marketing that can be achieved switzerland telegram database with "Synergy!" A representative tool that can be used for One to One marketing is "Synergy!". Here, we will look at an example of a marketing measure that can be implemented with "Synergy!". Retargeting Emails "Synergy!" can send retargeting emails in response to the actions that potential customers have taken online. For example, it is possible to send emails to customers who have left an item in their shopping cart on an e-commerce site for three days but have not yet made a purchase, or to customers who have clicked on a link to the FAQ or cancellation instructions on the member page.


Segmented email delivery With Synergy!, you can send emails with content appropriate to each segment of your potential customers. You can also set up emails to be sent based on dates in your customer database, such as birthdays or vehicle inspection expiration dates. Step email "Synergy!" also has a step email function that sends emails according to the number of days that have passed since the form registration. This is useful when you want to increase purchasing motivation step by step and lead to a purchase.