real time marketing what is it 1Drip Marketing - What is it and how does it work?
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Almost all of us use the Internet every day—we browse websites, use social media, and shop online. Digital marketing is a way to leverage these habits to your business’ advantage. But what is digital marketing , how exactly does it work, and why is it worth taking a closer look?
Contents
What is digital marketing and how does it work in practice?
What constitutes digital marketing?
Content Marketing
SEO
Performance Marketing
Email Marketing
SMS marketing
Social media marketing
Digital Marketing Examples
How to run digital marketing campaigns?
Why is it worth investing in digital marketing?
What is digital marketing and how does it work in practice?
The full answer to the question of what digital marketing is is not easy, because this area is constantly developing. The simplest way to say it is that digital marketing, also known as digital marketing, is all marketing activities conducted in the Internet environment.
It includes a wide range of tools and techniques that aim to attract, engage and convert potential customers into loyal customers. The most frequently used forms of digital activities are primarily:
content marketing,
SEO,
performance marketing,
email marketing,
SMS marketing ,
social media marketing.
Is it necessary to use all of the above solutions at the same time? Not necessarily: it all depends on the industry, the current position of the company and the budget, but as a rule, even a start-up company will usually use at least a few digital marketing techniques (e.g. SEO + social media marketing).
Currently, a popular solution is omnichannel marketing, which is coordinating and combining various marketing channels, both digital and traditional. It can be said that it is an extension of the multichannel strategy, which assumes the use of many forms of advertising, but not necessarily their synergy.