Data required for CRM activities and the role of DWH
Posted: Wed Jan 29, 2025 5:30 am
One of the elements of fan marketing is the "definition of a fan," and this can also be determined by utilizing customer data. For example, when narrowing down the "definition of a fan," which cannot be determined from visible information such as purchasing behavior, Synergy Marketing may first conduct a survey analysis to understand the actual situation of fans . A concrete persona emerges from customer data, including survey analysis. From there, Synergy Marketing may implement a "workshop-style strategy formulation program.
" In the workshop-style strategy formulation turkey telegram database program, the "ideal behavior and attitude changes" that each company wants its fans to have are depicted in a diagram, and marketing measures are organized from a "customer perspective," aiming to ensure consistency between strategies and measures. The measures required for fan marketing vary depending on the company, but it can be said that the most important thing to do first is to review CRM activities that enable accurate management of customer information.
For more information on the case of Cerezo Osaka, where we supported them with the "Definition of a Fan" and "Workshop-based Strategy Development Program," please see this article: Reconstructing Fan Marketing in the Post-COVID Era: Cerezo Osaka's Customer-Perspective Reform Workshop Download the CRM document for professional sports clubs Summary: CRM activities hold the key to fan marketing Fan marketing is an important measure for encouraging customers to become fans and building a strong sales base. Using the points and cautions introduced here as a reference, be sure to implement fan marketing measures that your company can implement.
" In the workshop-style strategy formulation turkey telegram database program, the "ideal behavior and attitude changes" that each company wants its fans to have are depicted in a diagram, and marketing measures are organized from a "customer perspective," aiming to ensure consistency between strategies and measures. The measures required for fan marketing vary depending on the company, but it can be said that the most important thing to do first is to review CRM activities that enable accurate management of customer information.
For more information on the case of Cerezo Osaka, where we supported them with the "Definition of a Fan" and "Workshop-based Strategy Development Program," please see this article: Reconstructing Fan Marketing in the Post-COVID Era: Cerezo Osaka's Customer-Perspective Reform Workshop Download the CRM document for professional sports clubs Summary: CRM activities hold the key to fan marketing Fan marketing is an important measure for encouraging customers to become fans and building a strong sales base. Using the points and cautions introduced here as a reference, be sure to implement fan marketing measures that your company can implement.