The success of an advertising campaign consists of: setting up an advertising campaign is 50% of success. The other 50% depends on competent support.
What kind of support can we talk about when the client invested money for the first month, received a return that was not what he imagined and no longer wants to invest money.
Initially, the advertising campaign is launched in a raw form. Yes, it whatsapp number data has well-developed semantics. Yes, all inappropriate phrases are downvoted. Yes, the ads are written correctly.
But the main thing is missing - a portrait of the target audience, selected effective queries, the most effective time for advertising, effective sites, more effective geolocations and many other nuances.
After the ad is launched, a ton of invisible actions occur, but very valuable. These actions would never be carried out without accumulated statistics.
And to get statistics, you need to constantly replenish your advertising budget and not slow down.
Reason three: “Help. Save.”
There are requests that sales are quickly approaching 0 and here is the last money. In this situation, the budget will be spent to the last penny and you will not earn anything. You will simply then blame your specialist or agency for being incompetent.
If all instruments were like this: you invest money and immediately get several times more, then everyone would become rich.
Any advertising is an investment! No investment pays off immediately.
But at the same time, contextual advertising has a high ROI (return on investment).
This is why only with a good strategy and a backed financial budget can significant results be achieved.
Having read up to this paragraph, you will all say, “So what now, don’t run ads?” Ads need to be run, and there are several rules here:
Set a budget for the first 3-5 months.
Decide on the product/service you want to advertise.
And most importantly, set a goal for how many calls, requests and orders you want to receive from Yandex.Direct.
In conclusion, I would like to say: 95% of companies that invest a significant part of their budget in advertising reach a good financial level (in terms of profit). One more point: we have been working with 65% of such companies for several years now.
This indicates that these companies do not spare money on the budget, but also strive upwards and grow quite quickly.
And those companies that try little by little continue to remain behind. They invested 5,000 rubles, forgot about this instrument, and tried again a few months later. That's how it turns out that the result is 0, and the company is in the minus.
If you work in a hot niche, where the cost of a click in contextual advertising reaches round numbers, then start with social networks, content marketing, pump up your personal brand, etc.
Invest your money where it will produce results in the long run.
With the help of contextual advertising you can double or triple, but everything has its time!
P.S. Of course, you can start working with YAN (Yandex advertising network) + connect Google Ads. This will significantly reduce the budget threshold due to cheaper transitions, but in this way you will filter out most of the potential customers from Yandex search. However, it will be good for a start.