When this happens, it is necessary to korean number whatsapp find new ways to close sales. Such is the case of Account Based Marketing , a strategy that we will discuss below.
What is Account Based Marketing (ABM)?
Account Based Marketing (ABM) is a B2B digital strategy that integrates marketing and sales teams , as well as technology, in order to reach high-value customers or key accounts that are profiled to acquire a product or service.
This B2B digital marketing strategy is recommended for companies that have a limited number of potential customers or whose service/product is highly specialized.
That's why B2B companies are the ones that benefit the most from ABM Account Based Marketing , because they eliminate from the beginning those leads that are not of quality and focus their efforts on those that have a greater chance of becoming clients. As Hubspot mentions, ABM Account Based Marketing is also used when:
There are those B2B companies that need to deal with many stakeholders during each sales process, organizations in which very large groups of decision makers are involved or those where the internal acquisition processes are much more complex than that of the average person entering a website and downloading the latest video editing application, for example.