Internal customer satisfaction
The success of a company is due to various factors. One of the main ones is creating a memorable experience that turns satisfied consumers into loyal customers.
However, those who buy your product or service are not your only customers. Yes, your collaborators , those responsible for the success of the operation, also deserve your attention .
Ensuring internal customer japan whatsapp number list satisfaction is critical to achieving any business goal, as employee disengagement and dissatisfaction can cost businesses up to $550 billion a year .
In this article you will find:
Who is the internal customer?
What are the stages of internal customer experience?
How does internal customer perception affect your company?
How to increase internal customer satisfaction?
Who is the internal customer?
The internal customer is a person who works for a company and depends on other people, teams or departments to perform their functions. The external customer is the final consumer, that is, the one who buys your company's products or services.
The relationship of an internal client with an organization can be direct (when it is an employee) or indirect (when it is a supplier or a subcontracted professional).
Internal customer satisfaction is very important, as employees who are committed to their work generate 21% more revenue for companies. That's why it's important for you to understand how to improve internal customer service.
What is the importance of the internal customer?
The importance of the internal customer lies in the fact that their level of satisfaction and commitment impacts the company's results.
In fact, a recent study revealed that happy and motivated employees generate more profits for the organizations they work for . That's why improving the work environment is so important.
On the other hand, when internal customer satisfaction is a priority in the company, you are taking care of talents: 92% of employees say they would be more likely to stay in their job if their bosses showed more empathy.
But that's not all: it's also important to think about how internal customers impact customer service . If you want to keep your external customers happy, you'll need to have agents who are happy to do their job.
Therefore, looking for ways to improve the internal customer experience is essential to having a strong team and achieving success in the market.
Learn more about this topic by reading: Work team: 5 stages towards business collaboration.
What are the pillars of internal customer experience?
There is a lot of information out there about how to deal with external customers, but rarely is there a focus on how to improve customer service for internal customers.