With the attention surrounding virtual influencers in recent weeks, it seems like it’s a new concept. But that’s not the case! The biggest accounts already started posting their first content in 2018. And the first collaborations with big brands also date back to this year.
Of course, all new developments need to 'land' before Tom, Dick and Harry start using them. This is also the case with this concept. Companies are starting to see the advantages of digital email list of australia influencers over flesh-and-blood influencers, and the digital possibilities are of course also increasing.
What is an AI influencer?
An AI influencer or virtual influencer is a digitally created influencer. Digital creators develop a fixed character for which they continue to develop content. With the content, social media accounts are filled (Instagram, TikTok, YouTube) and a fan base is built. And then it is a matter of waiting until a company finds the account big or interesting enough to start a collaboration with. Just like with real life influencers.
What is striking about the examples below is that it is immediately clear that it is a 'fake' person. You may not always see it directly from the content, but in all bios of AI influencers that really look like people, it is clearly stated that it is a digital creation. And hashtags are added such as #aigenerated. So the intention is not to create doubts about this. From the many reactions under the posts, it can be seen that followers do not find this a problem either.
Curious about what those AI influencers look like? I'll list 9 popular accounts.