Cross-selling is a technique that consists of offering a customer additional or complementary products or services to the one they were already interested in purchasing. This strategy seeks to increase the average value of each transaction and encourage repeat purchases , benefiting both companies and consumers.
Increasing sales is the priority of 75% of companies working to stand out in the market. However, some only focus on satisfying the consumer's first need, without exploring other techniques – such as additional or complementary sales – that can generate more significant results.
Surely, you have already participated in cross-selling actions .
If you went into a store looking for a shirt and the salesperson brought you the whole outfit so you could see how you could combine it and you ended up buying the whole philippine phone number search thing, that was a cross-selling action, and its goal is to get customers to spend more.
Continue reading to learn more about the types of cross-selling and why they are so important for your business.
What is cross-selling?
Cross- selling , also known as cross-selling , is a sales strategy used to get a customer to spend more. Its main objective is to increase the companies' revenue by offering complementary or additional products or services during the sale .
This technique provides the opportunity to offer more available products or services , as well as to sell those items that are not in such high demand. This makes cross-selling an effective tool to increase profits and achieve commercial success.
However, you must learn how to apply this strategy to seduce and incentivize consumers and not cause the opposite effect. Keep in mind that the idea is not to sell any product just because, but to offer the customer a variety of products or services that are really of interest to them.
We will show you with some examples how cross-selling works in practice :
The typical example is that of the person who goes to buy a hamburger at a fast food chain and is offered some fries to accompany his order. However, cross-selling is more common than you think and is quite present in the daily lives of consumers: