So what does the future of the gaming industry look like in the face of such a major merger, and what does this mean for Sony, Microsoft's biggest competitor in the gaming and console market?
Sony, Playstation and the eternal battle of the consoles
For many years there has been a visible split in the console market between Playstation and Xbox (Nintendo has also joined the fray in recent years with its hugely successful Switch). Until recently, this battle indonesia whatsapp mobile number was usually won by Sony with its product, which had better features at a competitive price and many more exclusive productions. Recently, this trend has changed. Microsoft has invested considerable capital in making the Xbox a more advanced and refined console than before. This strategy has contributed to the popularity of the console and the company's growing share of the gaming sector. The influx of new gamers may have partly driven Microsoft to spend more and more on buying new game development studios to make its console (as well as Windows/PC games) portfolio even more substantial.
Gamepass as the equivalent of Netflix in the video game industry
Another aspect that plays in Microsoft's favour is the huge success of Gamepass, a monthly subscription service that gives access to a huge set of titles that a player can enjoy. This service, comparable to Netflix in the gaming sector, led to a significant increase in Microsoft's revenue from its games and caused many players to switch from Playstation to Xbox. This was partly due to the fact that Sony does not have an equally developed service to compete with Gamepass. Activision's acquisition of Blizzard is key in this regard. By gaining access to the most popular titles, Microsoft can further expand its temporary game access service and thus cause Sony to lose some of its market share. Faced with such a threat, Sony should increase its involvement in the market and pay more attention to customer needs. The company must update its strategy and start offering consumers more competitive prices for its products. An important role in the gaming industry is played by exclusive titles, of which Sony has so far had the most, however, if the acquisition of Blizzard goes ahead, this situation could change and the company could lose a large percentage of market share. However, this scenario is not very likely, as most of the brands acquired by Microsoft are multiplayer games, so turning them into Xbox exclusive titles would significantly reduce the number of players and money that a product could generate for the company. Therefore, the Japanese company needs to break out of its rut and start pricing aggressively against the American giant and invest much more capital in the development of its counterpart Gamepass. So far, Playstation Now, created for this purpose, has not been very successful, as it has neither been promoted properly nor have significant brands from the gaming industry joined it. Microsoft, with its Gamepass service, has adopted a different strategy, expanding it on a fairly regular basis with new titles both niche and high-end. PS Plus is also worth mentioning, which allows subscribers to add new products to their accounts on a monthly basis. The service offered by Sony, however, does not reach the popularity of Gamepass.
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