Many companies do not believe in the importance and what the SMS tool can bring to the performance of customer relationships, even though the tool can be a great ally for the company's other strategies.
SMS brings customers closer to the company and multiplies the communication channels with them, in a way that really reaches the public. In addition, SMS is a tool with a lower cost and a positive delivery result, being a uk number list faster and more assertive communication channel.
The strategy for an SMS campaign is based on studies of the metrics and the objective that the company seeks to achieve with the message sent. Once both are done, the campaign begins to take shape and testing begins. Want to know more about SMS campaigns? Check it out here!
But how are we going to start communicating via SMS in the company? That's what we'll cover throughout the text!
Simple ways to use SMS in your business
SMS can be used for a variety of marketing strategies, but all of them have the same goal: customer feedback. Regardless of the size of the company, it is very important to have SMS as a customer relationship strategy. SMS continues to be one of the best ways to communicate with customers quickly and effectively.
We have separated some basic ways to use SMS within the company:
1- Announce new products or services: it is very common for one of the communication channels for companies or brands to use to announce their new collections is sending SMS, placing a CTA ( Call To Action ) for the customer to click and go directly to the website tab or similar channels.
"2- Offer coupons, promotions or discounts: also very common, this strategy has a very interesting point: loyal users of your communication platforms who have already provided their data or made an online purchase usually receive these types of messages via SMS. This is a way to make them exclusive and increasingly loyal.
3- Send invitations or event announcements: this type of sending is more specific and is not always aimed at making sales, it can be just as a newsletter or a free invitation to feed the company's database.
4- Update the location of goods purchased online: a strategy for after-sales care. It is very common to receive emails, but SMS is something more personal, more specific. It brings a caring look to the customer that often makes them loyal to the brand.
5- Confirmation or validation codes: often used when registering on a digital platform, or when registering a new chip, or when changing a password. It is a method focused more on security and privacy for the user.
Each company can use the SMS tool for one or more communication strategies. All you need to do is understand your target audience, evaluate what type of message makes sense for this channel and maintain a balance in the sending flow, so as not to lose customers because you are bothering them with SMS messages.