Determining Target Audience in Digital Marketing in 5 Steps

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Anyone who wants to reach more people with their brand, products and services on digital platforms needs to know the answer to the questions “What is the target audience and what is target audience analysis ?” We can say that target audience analysis is the basic component of all marketing strategies. Determining the target audience, in other words target audience analysis, is the research and determination of metrics such as demographic information such as age, gender, language, location, preferences and interests within any group.

Let's take a look at the points that need to be philippines phone lookup taken into consideration when determining the target audience:

1- Know your brand and products before determining your target audience.

You need to know your brand, your products, what you promise to your customers, and your future goals in detail. You cannot think of telling others about your brand, products and services without knowing every detail.

2- State your digital marketing purpose.




The purpose of your digital marketing is important. For example, is your purpose in marketing a product or service aimed at direct sales, increasing sales, or do you want more people to be aware of the product or service, or both?

3- Determine the characteristics of your target audience in general.

Determine the demographic characteristics of your target audience, such as age, gender, education, marital status, economic status, and occupation. Demographic factors are very important in determining the answers to questions such as who will use your product or who will follow your brand.