A recent Tenbound Sales Development
Posted: Sun Feb 02, 2025 5:47 am
Report found that 55% of business leaders categorize their SDR function as part of sales, while 35% report to marketing. However, following the majority isn’t always the right approach. If you’ve decided to focus primarily on inbound sales and account-based marketing, it may be best to have your SDRs report to marketing.
On the other hand, those who want their managers to use outbound sales can have them report to the sales department. Aligning your managers with the core of the sales funnel and the method will always yield better results.
You may want to answer questions about who will have the time to manage the team, track KPIs, coach reps, and help them grow. The best SDRs are those who are nurtured and coached throughout their careers, not to mention that their manager should have the time to review results and ensure they are meeting expectations.
Likewise, if you decide to build an internal career spain mobile database path for SDRs, you should think about what area they can develop into. Large organizations typically have a separate sales development department, often led by a sales development manager/VP or director of sales development.
The department will still operate largely in concert with Sales and Marketing, but will have its own infrastructure and management team.
On the other hand, those who want their managers to use outbound sales can have them report to the sales department. Aligning your managers with the core of the sales funnel and the method will always yield better results.
You may want to answer questions about who will have the time to manage the team, track KPIs, coach reps, and help them grow. The best SDRs are those who are nurtured and coached throughout their careers, not to mention that their manager should have the time to review results and ensure they are meeting expectations.
Likewise, if you decide to build an internal career spain mobile database path for SDRs, you should think about what area they can develop into. Large organizations typically have a separate sales development department, often led by a sales development manager/VP or director of sales development.
The department will still operate largely in concert with Sales and Marketing, but will have its own infrastructure and management team.