Shopping Cart Abandonment by Country in
Posted: Mon Dec 23, 2024 4:22 am
2019 Cyber Monday had a wide range of cart abandonment rates. The global average was 68.05%.
That is significantly lower than the normal average cart abandonment rate. On average, consumers abandon carts 78.65% when it isn't Black Friday.
In other words, shoppers converted at a 13.48% be cell phone list tter rate than what you would expect!
We also found a wide variance in consumer behavior across countries.
Spain experienced the highest levels of cart abandonment on Cyber Monday (85.16%). Cart abandonment was 25.14% higher than the global average.
The United States shoppers abandoned carts at the second lowest rate: 60.78%, and 10.68% below the global average.
Cyber Monday Conversion Rate Statistics
1. Conversion Rates by Country in 2020
Average conversion rates had a much higher variance than abandonment rates.
As expected based on abandonment, Spain and Israel saw the lowest conversion rates (1.09% and 1.42% respectively).
That is significantly lower than the normal average cart abandonment rate. On average, consumers abandon carts 78.65% when it isn't Black Friday.
In other words, shoppers converted at a 13.48% be cell phone list tter rate than what you would expect!
We also found a wide variance in consumer behavior across countries.
Spain experienced the highest levels of cart abandonment on Cyber Monday (85.16%). Cart abandonment was 25.14% higher than the global average.
The United States shoppers abandoned carts at the second lowest rate: 60.78%, and 10.68% below the global average.
Cyber Monday Conversion Rate Statistics
1. Conversion Rates by Country in 2020
Average conversion rates had a much higher variance than abandonment rates.
As expected based on abandonment, Spain and Israel saw the lowest conversion rates (1.09% and 1.42% respectively).