From the profile level, you can gather

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From the profile level, you can gather a lot more information about the interests of your blog’s target audience—and you can even follow & connect with these people.

By Google searching the most popular keyword phrases in your niche, you can:

Get a clear idea idea of the topics that are trending
Find well-established websites that your target audience is what is thailand phone number spending time on
Observe how the winning articles are positioning themselves
See which headlines perform best and what people are saying on those sites
This process will also give you a much more clear idea of what types of content are going to be most relevant to your target audience.

4. Look at the Competition (Other Influencers or Brands in Your Niche)
To learn more about your target audience, look at other competing influencers, bloggers, brands in your niche. Start by seeing who currently ranks for some of your top keyword phrases in Google search.

Let’s say you’re a travel blogger and you want to create the absolute best guide to exploring Amsterdam… where to stay, what to eat, sights to see. Searching for “travel guide amsterdam” (a keyword phrase that’d be ideal to eventually rank #1 for) will instantly show you who your closest competitors are going to be on this topic:

Screenshot of Competitor Blogs (to Research Your Target Audience)
Travel and Leisure is going to be stiff competition, because they’re a very well-established, global publication—though it’s not impossible to outrank them. Nomadic Matt and The Blonde Abroad are both individual travel bloggers though, which suggests they should be much easier to compete with on this topic.