Boosting your B2B email click-through rates (CTRs)
Posted: Mon Dec 23, 2024 5:38 am
In your warm and friendly email, you've demonstrated that you have a shared interest in their industry and have information that may be helpful to them.
If B2B marketing emails were Tinder profiles, would yours get swiped right or left? Would people be interested in learning more, or would they simply move on to the next?
If people are willing to swipe away a potential life p cell phone number list artner in the blink of an eye, how much time do you think they'll spend evaluating your marketing email? Not much. According to MailChimp, if you receive open rates of 25% and click-through rates of 4% you’re well above average for most industries.
To help you boost your B2B email marketing CTRs and ensure more prospects interact with your prospecting or promotional communications, here are some strategies to consider.
1. Draw your readers in with a catchy subject line
The obvious first step to an increased click through rate is to actually get subscribers to open your emails in the first place. If people never open your emails, they will certainly fail to click on the links within.
As with a great blog post, it’s completely acceptable to spend 10-25% of your writing time on the title. Craft it in a way that creates intrigue or urgency so that the reader feels utterly compelled to click on it and learn more.
Read: Our 4 tips for crafting the perfect email subject line to inspire more engagement and boost your CTRs.
If B2B marketing emails were Tinder profiles, would yours get swiped right or left? Would people be interested in learning more, or would they simply move on to the next?
If people are willing to swipe away a potential life p cell phone number list artner in the blink of an eye, how much time do you think they'll spend evaluating your marketing email? Not much. According to MailChimp, if you receive open rates of 25% and click-through rates of 4% you’re well above average for most industries.
To help you boost your B2B email marketing CTRs and ensure more prospects interact with your prospecting or promotional communications, here are some strategies to consider.
1. Draw your readers in with a catchy subject line
The obvious first step to an increased click through rate is to actually get subscribers to open your emails in the first place. If people never open your emails, they will certainly fail to click on the links within.
As with a great blog post, it’s completely acceptable to spend 10-25% of your writing time on the title. Craft it in a way that creates intrigue or urgency so that the reader feels utterly compelled to click on it and learn more.
Read: Our 4 tips for crafting the perfect email subject line to inspire more engagement and boost your CTRs.