Examine Trends to Stay Competitive
Posted: Mon Dec 23, 2024 5:47 am
Your organization can optimize your budget by giving prospects second and third chances to interact with your brand after their initial contact. And as with any PPC ad, you will only pay if the ad gets clicked on.
Research what other senior-level marketers in your industry are doing will help give you an idea of the best ways to optimize your digital marketing budget.
In a survey of senior marketing executives and CMOs, cell phone number list philippines 20 percent rate delivering a greater ROI on their marketing budget as the number one issue they face in 2023.
That's not to say you should follow the competition precisely, but keeping in touch with what your competitors are doing online will give you a better idea of where you need to make adjustments to remain competitive.
For example, if a competitor has captured a significant market share or you want to capture it from them, learning where they allocate dollars and how they optimize their budgets will help determine your own budget.
Read our blog 'How to Do a Competitive Analysis in Digital Marketing' to help you size up your competition.
Research what other senior-level marketers in your industry are doing will help give you an idea of the best ways to optimize your digital marketing budget.
In a survey of senior marketing executives and CMOs, cell phone number list philippines 20 percent rate delivering a greater ROI on their marketing budget as the number one issue they face in 2023.
That's not to say you should follow the competition precisely, but keeping in touch with what your competitors are doing online will give you a better idea of where you need to make adjustments to remain competitive.
For example, if a competitor has captured a significant market share or you want to capture it from them, learning where they allocate dollars and how they optimize their budgets will help determine your own budget.
Read our blog 'How to Do a Competitive Analysis in Digital Marketing' to help you size up your competition.