What does a digital marketing manager actually do?

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Although it is assumed that most companies today have at least one person on their payroll who is responsible for digital marketing, few people know exactly what the duties of a digital marketing manager are .

A digital marketing manager is a person who:

Implements, monitors and optimizes digital marketing campaigns and strategies.
Plans and manages the execution of SEO (search engine optimization)/SEM (social media optimization).
Manages marketing database, social media whatsapp number image accounts, and email campaigns.
Actively manages paid advertising campaigns.
Guides Google Analytics, Google Web Master Tools, Bing Web Master Tools.
Performs end-user analysis on social networks.
Plans and executes tests to increase conversions.
Measures and reports on the success of digital marketing campaigns (ROI - return on investment / KPI - key process indicators).
Tests and optimizes user experience (through selected audiences or software that records user actions).
With the help of professional staff, it creates and improves the user experience.
He uses tools every day to:
Monitoring search engine positions.
Creating, curating and publishing content across multiple platforms/social networks.
Creating and adapting marketing campaigns (AdWords, Bing Ads, Httpool, AdRoll, etc.)
You may notice that the list contains a lot of dynamic activities, as does the position itself. Some of the tools in use today may be obsolete in a few years, and in the meantime they will probably be succeeded by newer, more complex solutions.

Success in today's digital world requires a combination of good analytics and quality feedback. A digital marketing manager is a link (a kind of shortcut) between the company's administration on the one hand and the end user on the other. The reaction time in the digital world is very short. If you don't seize the opportunity, i.e. don't solve the problem or fulfill the end user's wish, someone else will surely do it.