Amaphuzu Aphambili Endabuko vs Amaphuzu Okuholayo Okubikezelwayo. Okuhle nokubi

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Ezweni eliqhudelanayo nelihlala livela lokumaketha kwedijithali, umsebenzi wokuhlonza kanye nokubeka phambili amakhasimende angaba khona abaluleke kakhulu noma "Okuholayo" ubalulekile Kulokhu, izinkampani zisebenzisa izindlela ezimbili eziyinhloko: Amaphuzu Aholayo Endabuko kanye Namagoli Okuholayo.

Ngayinye inobuhle bayo nobubi bayo, futhi ukusebenza kwayo kungahluka kuye ngezimo ezithile zenkampani ngayinye.

Kulesi sihloko, sizochaza lezi zindlela ezimbili ngokuningiliziwe, sinikeze umhlahlandlela owusizo kulabo abafuna ukuthuthukisa isu labo lokukhiqiza abaholayo.

Indlela yokusetha isistimu yamagoli ehola phambili?
Ukuthola amaphuzu okuhola okujwayelekile kwenziwa inombolo ye-whatsapp imisiwe ngokunikeza amaphuzu athile ekuhlanganyeleni kwekhasimende ngalinye kunqubo yokuthengisa.

Lesi sici esinikezwe ikhasimende ngalinye elingase sibe khona sisekelwe ezingeni labo lokubamba iqhaza. Uma amaphuzu aphezulu, ikhasimende lisondela eduze kakhulu ekuguquleni, isibonelo: uma ikhasimende livula i-imeyili, lithola iphuzu elingu-1; uma uchofoza isixhumanisi uthola amaphuzu angu-2; uma ubhalisa kuwebhusayithi yethu, amaphuzu ama-3; Uma ungeza umkhiqizo ekalishini, amaphuzu angu-4 futhi uma uthenga, amaphuzu angu-5.

Nasi esinye isibonelo sesistimu yokushaya amaphuzu:

Ulwazi lwefomu:
Uma usebenzisa i-imeyili yebhizinisi: amaphuzu angama-20
Uma ungasebenzisi i-imeyili yebhizinisi: 5 amaphuzu
Uma unesikhundla somqondisi: amaphuzu angama-20
Uma ungenayo isikhundla somqondisi: amaphuzu angu-5
Ulwazi lomkhankaso:
Uma ufika lapho nge-SEO noma ngethrafikhi eqondile: amaphuzu angama-20
Uma iza nge-SEM: amaphuzu ayi-15
Uma iqhamuka kumaSocial Networks: amaphuzu ama-5
Ukuziphatha komsebenzisi:
Uma ulanda imanuwali: amaphuzu angu-10
Uma ubhalisela i-webinar: amaphuzu ayi-15
Uma uvula i-imeyili: 5 amaphuzu
Le ndlela yokuthola amaphuzu isekelwe kulwazi lweqembu lezentengiso nocwaningo lwebhizinisi futhi iwusizo ezinkampanini ze-B2B ezinomthamo olinganiselwe womtholo.

Ungase futhi ube nentshisekelo yokufunda Kuyini ukushaya amagoli okuhola, kusebenza kanjani futhi kwenziwani?

Incazelo ye-Predictive lead Scoring
Kuyindlela ephumelela kakhulu esebenzisa ukufunda komshini kanye nobuhlakani bokwenziwa ukuze bakhe amamodeli aqagelayo lawa mamodeli ahlola ulwazi lwamathemba kusizindalwazi sakho, kokubili kwamanje nekusasa, futhi angahlaziya imiqulu emikhulu yedatha yomlando neyesikhathi sangempela.

Isebenzisa ama-algorithms namamodeli okufunda omshini ukubala amandla ethemba okuba ikhasimende, ikwenze ithuluzi elinembe kakhulu neliguquguqukayo.

Le ndlela ivumela izinkampani ukuthi zigxile ethembeni eliphezulu kakhulu lenani, elibuye lithuthukise izinqubo zabo zokuthengisa futhi likhuphule izinga lazo lokuguqulwa.

Ngabe I-Predictive Lead Scoring isebenza kanjani?
Ukusebenza kwe-Predictive lead Scoring kungahlukaniswa izigaba ezine eziyinhloko:

Ukuqoqwa kwedatha: Le nqubo ibandakanya ukuthola umthamo omkhulu wolwazi kumakhasimende angaba khona nakhona. Lolu lwazi lungase luhlanganise idatha yokubala kwabantu, izenzo ezithathwe kuwebhusayithi, ukusebenzelana kwenkundla yezokuxhumana, umlando wokuthenga, nokuningi.
Ukwakhiwa kwemodeli: Uma idatha isiqoqiwe, ososayensi bedatha bayisebenzisela ukukhiqiza amamodeli okufunda omshini. Lawa mamodeli ahlola amaphethini nezixhumanisi kudatha ukuze anqume ukuthi yiziphi izici ezingase ziholele ekuguquleni.
Ukuqeqeshwa kwamamodeli: Amamodeli acwengwa kusetshenziswa idatha yomlando eqoqiwe. Kuyo yonke le nqubo, imodeli iqeqeshelwa ukubona amaphethini abonisa amathuba aphezulu okuguqulwa.
Izilinganiso zesikhathi sangempela: Uma imodeli isicwengisisiwe, ingasetshenziswa ukuhlola abangaba amakhasimende ngaso leso sikhathi. Ngalinye kulawa mathemba linikezwe inani elibonisa amandla awo okuba ikhasimende.
Ihlanganisa Amaphuzu Aholayo Okuqagelayo Nendabuko.
Ukuhlanganisa Amaphuzu Aholayo Okubikezelwayo Nendabuko kuhlanganisa izinzuzo zazo zombili izindlela ukuze kuthuthukiswe ukusebenza kahle kwamaphuzu omthofu.

I-Traditional Lead Scoring, esekelwe kulwazi nolwazi lwethimba labadayisi, ijoyina i-Predictive Lead Scoring, esebenzisa ama-algorithms nokuhlaziya idatha ukuze ibikezele ukuziphatha kwama-Lead, okuvumela ukunemba okukhulu nenjongo ekutholeni amaphuzu, ukuthuthukisa ukukhiqiza kweqembu kanye nokusebenza kahle kwe-Leads. amasu okuthengisa.

Ubuchwepheshe be-Predictive Lead Scoring kanye, ngokuvamile, nobuchwepheshe bokuhlaziya okuqagelayo, busesigabeni sokuqala sokuthuthuka Lobu buchwepheshe bulindeleke ukuthi buthuthukise amaqembu ezinkampani ezithengisayo nezokumaketha, zenze lula ukuthengiswa kwemikhiqizo namasevisi.

Nakuba lobu buchwepheshe buzoqhubeka buvela eminyakeni ezayo, izinzuzo ezizikhiqizayo zitholakala ngokushesha, ikakhulukazi ekuqaleni kokuhamba komsebenzi, lapho ngokuvamile kunzima kakhulu ukuhlola ukuhola. Lokhu kuyabuyaLokhu kubaluleke kakhulu uma kunenani elikhulu labaholayo noma inhlobonhlobo yemikhiqizo namasevisi, futhi okubalulekile kufanele kubekwe.

Ungase futhi ube nentshisekelo yokufunda Kuyini ukushaya amagoli okuhola, kusebenza kanjani futhi kwenziwani?

Yiziphi izinzuzo zokuthola amaphuzu okubikezela okuholayo ngaphezu kwamaphuzu ajwayelekile okuhola?
Ngaphambi kokuthi sibheke Izinzuzo Zokubikezela Amaphuzu Okuholayo vs Amaphuzu Aholayo Endabuko, kubalulekile ukuqonda ukuthi ziyini nokuthi zisebenza kanjani. Ukuthola amaphuzu okuholayo kuyisu elinikeza inani kumkhokheli ngamunye noma iklayenti elingase libe khona, ngokusekelwe emathubeni abo okuguqulwa.

Indlela evamile incike kumibandela echazwe ngesandla, kuyilapho indlela yokubikezela isebenzisa ama-algorithms namamodeli wedatha ukubikezela ukuziphatha okuzayo kwemikhondo.