The competition and the industry you work in

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Before continuing, is everything clear about the world of Google Ads? Otherwise you can read:
How Google Ads works: the objectives and the Keywords

3 Factors That Affect Google Ads Average CPC and That You Must Consider for the Success of Your Advertising Campaign
Consider that to program Pay per business phone number database Click campaigns on Google Ads you participate in a system similar to an auction . You can also set a maximum bid for each individual click, but the actual cost can vary based on several factors . Here are the main ones:


Google Ads is increasingly competitive : the number of companies (and marketplaces, such as Amazon, eBay, Booking, etc.) investing in this channel is growing, thus increasing costs. The sector to which your business belongs also influences the average CPC of Google Ads . In fact, when you set up an advertising campaign, you need to evaluate the keywords you want to focus on, differentiating them according to the type of market.

However, if a certain field boasts many searches by users , some keywords will have a high price because they are desired by more brands. Clicks (on ads) for specific keywords, therefore, will be more expensive because – just like in an auction – competition in the sector will be fueled. Just think that some businesses can pay up to 30 to 50 euros for a click .

Who has lower and who has higher CPCs? E-commerce and b2b respectively . And which are the sectors that have shown an increase in recent years? Retail, financial services, insurance, tourism and education.