Sample content pillars
Posted: Mon Dec 23, 2024 6:39 am
The content pillars should be a blend of both brand and commercial drivers. One pillar could be a hub and spoke model where you can drive traffic to a website, and increase keyword rankings and metrics like leads or sales.
DMI Insider Tip: Decide on four key business pillars. Some will be brand, like thought leadership and some will be commercial. There should be a blend of two, no more than four, and all of your content should fall under each of these pillars.
Here’s our example of content pillars to help guide you:
Bonus Tip: Check out this short video from DMI expert Will Francis on cellphone number format philippines ChatGPT prompts to generate ideas for your content pillars.
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6. Develop a push-and-pull approach
The push-and-pull approach is valuable to brands as a strategy to communicate with consumers.
A combination of the two can help consumers make purchasing decisions that go in your favor, but you need a balance: Push too hard and you can put potential customers off, Pull too lightly and they will never stop to read your content. So how can you use the Push-Pull tactic effectively?
Push
DMI Insider Tip: Decide on four key business pillars. Some will be brand, like thought leadership and some will be commercial. There should be a blend of two, no more than four, and all of your content should fall under each of these pillars.
Here’s our example of content pillars to help guide you:
Bonus Tip: Check out this short video from DMI expert Will Francis on cellphone number format philippines ChatGPT prompts to generate ideas for your content pillars.
▶
Join for FREE to access this video.
6. Develop a push-and-pull approach
The push-and-pull approach is valuable to brands as a strategy to communicate with consumers.
A combination of the two can help consumers make purchasing decisions that go in your favor, but you need a balance: Push too hard and you can put potential customers off, Pull too lightly and they will never stop to read your content. So how can you use the Push-Pull tactic effectively?
Push