In such a context, it is therefore essential to ask ourselves how it is possible to be able to personalize the experience that consumers live with our brand through our website and all the other points of contact at our disposal .
It is a fact that the possibility of personalizing the user experience in a 1-to-1 way is a fairly recent problem and therefore when we imagined the information architecture of the different touchpoints, we did not take into account how it would have been possible to personalize them.
If we have differentiated customer targets and a wide offer, it will be essential to be able to show them only the content that really interests them, in order to make the best use of the time and especially the attention that they decide chile cell phone number list to give us, thus considerably improving the customer experience.
If you want to learn more about how content can be used to support marketing personalization, don't miss this article .
Customizing the home page is not enough!
The customization of the home page is certainly important, especially for sites that have very large catalogs and that, without profiling and personalization of users, would not know what to show relevant to customers. The risk that they do not find what they are looking for is high and it is therefore necessary to be able to profile them appropriately by offering them recommendations and correct products in relation to their needs .
However, we are also thinking about how to customize the site's internal pages, messages, pop-ups, etc.
Or how to customize pages that could turn out to be “lost”, such as 404 pages – where product recommendations can be inserted – or the thank you page, a page that guarantees very high returns.