which can only be purchased online or in selected stores, it is essential to set up a personalized customer service. The Internet often offers a poor and impersonal experience that can instead be enriched not only by the personalization of the proposal, but also in the pre- and post-purchase relationship phase with the brand.
4. AI in assisting designers There are artificial intelligence systems that today compose music, write, create. As Pedro Domingos, author of The Master Algorithm, says, "What will happen is that artificial intelligence will not replace designers, but will become an indispensable tool for them." At the end of last year, Forbes magazine published a List of 8 trends that will redraw the scenario of the world of luxury and fashion.
Among these, some of the points that emerged in the BoF article are reconfirmed, for morocco cell phone number list example personalization and less friction between the online and offline experience. As always, these are data-driven forecasts. Fashion e-commerce and artificial intelligence: the case of Stitch Fix In fashion e-commerce, the case of Stitch Fix is one of the most interesting because it has translated the natural consulting vocation of the fashion sector – understood as an offer of services to Push products – based mainly on the use of artificial intelligence. The company offers a subscription clothing sales service, which delivers clothes and accessories directly to your home. In reality, users do not turn to Stitch Fix to buy products – also because the portal does not allow them to do so directly – but to receive outfit proposals combined with their tastes, their daily needs and the fashion of the moment. Customers, following the steps of a short questionnaire based on sizes, tastes and spending orientation, provide all the information necessary for the system to suggest purchasing proposals. The products selected by Stitch Fix are delivered directly to the user's home, at a frequency set by the user himself (every two months, for special occasions, etc.) and can be purchased or returned.